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Subject: Re: Shelf price labels Posted on: Wed, 26 Mar 2008 08:34:08 +0000

On Tue, 25 Mar 2008 23:03:54 +0000, Alex Heney
wrote:

>Namely the fact that when people find out the real price is not what
>they expected, most will still go ahead, even if they might not have
>chosen that item if they had realised up front.

Inertia, then.

MM